Hickey's Snow Removal
When the snow is already falling, nobody is reading a mission statement.
The brief
Hickey's is family-run snow plowing out of the East End — driveways, walkways, parking lots, emergency calls. Fifteen winters, still answering the phone. They needed a site that converts a worried homeowner at 5 a.m. into a booked job.
The approach
- Put the phone number where a thumb already is.
- Name the work: driveways, lots, ice, 24/7. No poetry.
- Show the towns. Suffolk and the Hamptons need to see themselves on the map.
- Price talk without hiding — seasonal contracts or per-storm, no surprise invoices.
The result
A storm-ready site: headline, towns, and a call. Built for the morning after the first flake, not a design awards PDF.